Bloomtanica

Designed in partnership with celebrity floral artist Jeff Leatham, Genesis House and Blackspace BLOOMTANICA is a physical meets digital floral experience that blends elements of Korea’s natural beauty with Jeff Leatham’s signature floral oeuvre.

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Walls and ceiling in yellow flowers from the exhibition Bloomtanica in Genesis House New York, made in collaboration with Blackspace GmbH and Jeff Leatham.

Physical and digital – an celebration of continuous renewal, a theme central in Korean culture, echoing the delicate balance of opposing forces coming together in harmony. The installation BLOOMTANICA reflected these aspects over a course of 6 weeks in collaboration with Jeff Leatham’s signature floral oeuvre. Set in a mirrored room, over 60.000 visitors observed with awe as colossal flowers emerge, blossom, and wither, fully immersed within the spectacle.

Wall and ceiling of a purple orchid from the exhibition Bloomtanica in Genesis House New York, made in collaboration with Blackspace GmbH and Jeff Leatham.

3 women standing next to a room of yellow and green flowers part of the exhibition Bloomtanica in Genesis House New York, made in collaboration with Blackspace GmbH and Jeff Leatham.

Projectors on the walls of Genesis House New York of purple orchids, from the exhibition Bloomtanica, made in collaboration with Blackspace GmbH and Jeff Leatham.