Designed in partnership with celebrity floral artist Jeff Leatham, Genesis House and Blackspace BLOOMTANICA is a physical meets digital floral experience that blends elements of Korea’s natural beauty with Jeff Leatham’s signature floral oeuvre.
Genesis
Bloomtanica
Physical and digital – an celebration of continuous renewal, a theme central in Korean culture, echoing the delicate balance of opposing forces coming together in harmony. The installation BLOOMTANICA reflected these aspects over a course of 6 weeks in collaboration with Jeff Leatham’s signature floral oeuvre.
The other opposing force was a digital experience of dynamic florals. Set in a mirrored room, over 60.000 visitors observed with awe as colossal flowers emerge, blossom, and wither, fully immersed within the spectacle.