Siemens Home Appliances welcomes guests to IFA 2024 with the motto “Say hi to Intelligence.” Here, visitors will experience the perfect blend of exclusive product design and innovative, intelligent technologies that use AI to support everyday tasks, both big and small.
Multimedia product presentations create captivating experiences that showcase the intelligence of Siemens’ new products in a powerful way. The central idea is to bring the concept of intelligence to life through an avatar. Sienna acts as a digital expert, conveying the technological innovations of Siemens products to visitors on their level, embodying the intelligence of the brand.