A complex brand needs an efficient system: “REHAU City” – a model city with a fully functional infrastructure, implemented for both real and virtual space – as a three-dimensional polymer city model with a virtual twin. The Augmented Reality Experience allows industry experts to take the tablet on a tour of discovery and encounter the brand where it normally is inaccessible. Visitors are able stroll through REHAU City, entering buildings and learning more about REHAU and its advanced portfolio.