Brand Design
Labor
Becker
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Labor Becker & Kollegen is a leading regional provider of value-oriented laboratory medicine—with a strong focus on reliability, precision, and speed. At the same time, the laboratory has invested heavily in automation, digitalization, and innovative initiatives in recent years and has further developed specialist areas. However, this potential was only visible to a limited extent to the outside world.
„With our new corporate identity, we want to show something completely new and forward-looking and set new standards. In doing so, it is important to us to connect our roots and tradition with the future […].”
Dr. med. Marc Becker
Owner & Managing Director
A solid brand is not recognized by the fact that it no longer changes. You recognize it by its ability to combine tradition and innovation. With a new logo, Labor Becker shows how to go this way. The previous complex name is dissolved into a dominant image sign. The letter “B” becomes a symbol for change. Modern. Self-confident. Memorable. And on all applications. As business stationery, signage, digital and in the form of a new image film.
