No other city worldwide is better suited to present the Genesis Mint Concept, the brands’ new electric car, to the world at large than New York City. Instead of simply joining the lineup at the NYIAS trade show like all other automakers. Instead, this futuristic car’s launch was moved to the hottest place in the city, Hudson Yards, and turned it into a fashion show in collaboration with Condé Nast.
At the heart of the town, where no such event had ever taken place before, Genesis staged the brand-new city car by the luxury brand amidst super-sized iconic accessories for today’s digital urban lifestyle. Small everyday objects, just like this small car in the Big Apple.