Modern and clearly reduced. The two–dimensional form of the new logo was created in close cooperation with the Genesis design team under the direction of Luc Donckerwolke and Sangyup Lee.

On the way from follower to industry leader, a new unity of design DNA and logo was created for Genesis. A unity of brand and people. In the form of two parallel lines. The Power Lines. Since then, this new harmony creates the connection between all the activities of the brand. And the future.