Being the stepping stone for Genesis to reach a new spectrum of customers, the GV80 is the first top-of-the-line SUV model released by Genesis. Symbolizing the new dimension of the Genesis brand, visitors of the Genesis studio in Hanam got introduced to the new model with the excitement of “first-time” moments in mind, as nothing feels like the first time. The activation allows for the creation of “first-time” moments that are lasting, shared and remembered.