A combination of Genesis signature luxury and finesse, with functionality and comfortability. The Genesis GV70 Project Overland concept allows for an escape from everyday life and the social obligations that come with. In collaboration with renowned camping brands like iKamper and Helinox, the Genesis Project Overland allows the Genesis brand to roll out a variety of customizing products, including exclusive outdoor products and special wheel designs.
Through an immersive photoshoot and dynamic video production, the Genesis Project Overland brings luxury and adventure together in a captivating narrative. The Genesis GV70 was showcased alongside exclusive outdoor gear, highlighting moments of escape and exploration.
The storytelling emphasizes how the vehicle and lifestyle products combine to create unparalleled experiences—melding functionality with the brand’s signature luxury and finesse. It not only reinforces the core elements of Genesis but also invites both Genesis enthusiasts and camping aficionados to embark on new journeys with sophistication and comfort.