The concept car Essentia embodies Korean luxury car manufacturer Genesis’s visionary interpretation of luxury. But how can a new car brand engage with people? Using intelligent technologies, the Essentia is able to adapt perfectly to individual needs so that the driver, vehicle and environment merge into an experience of luxurious light-heartedness. But a concept car is not intended to be test driven on the road. So how can people experience driving a prototype in New York?
A person can drive a visionary car by being cut into a clip in which the 3D-animated vehicle drives the streets of New York. The result is a real person in a fictitious clip. It encounters reality when the person shares their clip in social media with friends, making them part of something bigger. This mixture of reality and fiction creates a real, divisible Essentia experience that allows for an idea of what it feels like to drive a car of the future.