At the IFA 2022 in Berlin, Bosch’s brand was presented with the following motto in mind, “Live Fantastically”. This means to live sustainable, healthy, simple and smart, collectively this turned into the Bosch experience, “Fantastic Home”.
The 4 aspects behind the motto individually symbolizes a young, vibrant atmosphere, and who better to combine these aspects than the German hip–hop group “Die Fantastischen Vier”? With their newly launched campaign song “Bude Smart”, they set the exhibition hall alight. The entire space was designed as a large stage, which offers influencers a platform for cooking shows and invites visitors to stroll around and discover.