A “phygital” experience where “Community first” was the top priority. To achieve this, a collaboration between Bosch and influential creators was launched. These creators brought the meta-themes of Healthy Nutrition, Protective Home, Stress-Free Surroundings, Durable Quality, and Sustainable Environment to life digitally. Initially, Bosch invited creators to the “Home of Bosch” for product testing, which became a social media campaign. The results being a 360° experience at IFA 2024 in Berlin.