Audi Sport
Brand Design

Interesting stories usually start strong and gain intensity. Of course, it is the same with a brand like Audi Sport. After all, brands and stories are almost inseparable. The new logo opener and logo ending has a sharper and more intense appearance. By changing from a static sign to a dynamic logo, Audi Sport now follows the dramaturgy of a vibrant story even more. Clear, bold, visible to all. This way, Audi Sport became a “moving brand”.