Although everything is constantly changing, we don’t always perceive the small and big differences immediately. Then a new perspective can help. For the presentation of Audi’s innovative mobility concepts at the IAA 2013, Blackspace developed just that. A change of perspective and at the same time, a completely new city hanging upside down on 3400 square meters.

Suddenly, the change in mobility was no longer general, but individual and diverse. Intelligent and sustainable innovations were made truly perceptible. This change of perspective not only helped to present the future of mobility, but it showed once again why it is sometimes worth looking at things with a new eye in order to perceive change.