Ambitious projects require clear visual identities. A typographically influenced appearance was used to create an independent and, above all, high recognition value. Digital and analogue. In this way, the inner change was also made visible to the world outside. On the website and in the form of an app. On posters, business stationery and in a dedicated district office.
"At Haniel, we want to be successful by building sustainable businesses that secure a future worth living. We are now transferring this approach to our district. Duisburg-Ruhrort is becoming enkelfähig! […].”
Thomas Schmidt
CEO, Franz Haniel & Cie.