„With our new corporate identity, we want to show something completely new and forward-looking and set new standards. In doing so, it is important to us to connect our roots and tradition with the future […].”
Dr. med. Marc Becker
Owner & Managing Director
A solid brand is not recognized by the fact that it no longer changes. You recognize it by its ability to combine tradition and innovation. With a new logo, Labor Becker shows how to go this way. The previous complex name is dissolved into a dominant image sign. The letter “B” becomes a symbol for change. Modern. Self-confident. Memorable. And on all applications. As business stationery, signage, digital and in the form of a new image film.
The second edition starts a dialogue with the owner and managing director of Labor Becker, Marc Becker, MD. It becomes clear what laboratory medicine has to do with art and what time actually means. We learn about the two parts that make up health. And thoughts are pondered about the relationship between fear, humility and personal protection, but also about John Cage and his relationship to coincidence.