“Movement that inspires” applies to Kia driving and product experiences. But can it also take place in spatially limited spaces? “Windows of inspiration” is the name of Kia’s new trade show presence, which is defined not by architectural components but by moving media content. Constantly in motion, always changeable and sustainably renewable. Through changing content, the digital spaces inspire with new ideas through powerful messages and big pictures.
KIA Corporate Design
"The symmetry in our new logo represents our confidence in the future, and the rise you see in the gesture is also the rise we want for us, for the brand, but most importantly for our customers. We want to make our mark and we want our logo to be the signature of that future."
Karim Habib
Senior Vice President of Design at Kia
Signatures not only connect people, but also brands directly with their personality. In this process, they change. Over the years and especially with their owners. In this way, they write their very own history. In the case of Kia, it was no different. By liberating the previous logo from the oval, a differentiation in the appearance was created and the former script character now acts as a calligraphic sign.