Siemens
IFA
The Siemens brand space at every IFA since 2012 has been created in collaboration with Blackspace. In that timeframe, not only does the market and consumers change, but so do brands. But still, Siemens has been a leader in the field, from interactive technology, to AI–enhanced appliances, Siemens spaces has been on the forefront of the trade fair since 2012.
Bosch
IFA
Since 2022 the Bosch brand space at the IFA in Berlin has been at the forefront of the exhibition. Together with Blackspace, Bosch has presented not only the latest developments in home appliances, but also immersing the visitors of the IFA into the what a Bosch-enhanced home feels like and how it enhances everyday life.
Bosch
Home
Stories
Modern showcases isn’t only visible in one medium anymore, but can transcend into many different channels, reaching totally new communities. By creating the Bosch Home, we could invite influential creators to interact with the house and it’s intelligent appliances. Therefor, enabling a physical space to transcend into the digital world. The stories created in the Bosch Home are able to be transported through new media, from the IFA 2024 and beyond: Welcome Home.