Drupa 2024

Building confidence – as a trade show booth. Heidelberger Druckmaschinen AG is the world market leader in sheetfed offset for commercial and packaging printing. In a challenging market environment, drupa is the platform to present relevant solutions to customers that address their real pain points. At the same time, as an industry leader, Heidelberg must highlight untapped potential and build trust and self-confidence.

Unfold your potential. The brand presence dominates the new Hall 1 of the Düsseldorf trade fair. In three solution areas, complete state-of-the-art production workflows for digital, commercial and packaging printing are demonstrated in live production runs. The Experience Center in the heart of the stand creates a 360° immersive media experience that provides answers to the key question of customers and visitors in seven daily shows: How can I Unfold my potential.

The future is hybrid. At the press conference we surprised the media with a news, that had been kept secretive for months in preparation. Unveiling the Jetfire 50 – a sheetfed digital inkjet machine – that marks the starting point of the collaboration between Heidelberg and Canon. Because of the future of commercial print is hybrid, and Heidelberg has the workflow software to keep it all together.

Everything for the customer. Every day for 11 days, 500 Heidelberg employees, 3 workflows, 11 shows, 36 break out sessions work hand-in-hand to deliver answers and solutions to every single customer and visitor. And to end the day in style, how about a dinner with show program on the MS Sternberg on the river Rhine. We are proud to have been realizing every drupa appearance for Heidelberg for 18 years. And as always, the claim is: Best drupa ever.